First let’s make sure we understand what CRM is. According to Wikipedia:
“Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.”
The Magic of OROCRM
Let’s say that you have an eCommerce site and you use Magento. Unfortunately, Magento does not provide very in-depth reports about your sales and your customer’s behaviour. Specially when your store has been active for some years and you have a lot of data accumulated.
The default installation of OROCRM uses MySQL as a database. OROCRM was programmed using PHP and Symfony2 Framework. The biggest trick of using these technologies is that it has very fast system using cache and a pretty good software pattern, which makes database requests faster and creating reports easier!
Related: The Case for eCommerce CRM for B2C
Features of Interest
Interested in retrieving old information from your store’s data and create a report? With OROCRM you’re able to get information from 5 years ago and create reports that will show you who your top customers were of your store at that time. Want to know which products are being deleted from shopping carts the most? Shopping cart abandonment is a huge concern, OROCRM has a feature that allows you to have access to the items and the customers who have discarded them. Giving you the tools that you need to correct the situation. What about consulting the most sold products per season? OROCRM allows you to create a customized report according to your needs.
It’s Open Source CRM with drool-worthy features for eCommerce
OROCRM give you the ability to track customers in real-time. That means you can see what they are searching, buying, and how much they are spending. Most people to have access to this type of information using Google Analytics, however OROCRM has it’s own ”Google Analytics” that allows you to have access this information inside your virtual store.
Another feature of OROCRM is the possibility of creating automated email marketing campaigns, and even includes templates. With the tracking system you have access to how successful the campaign was. How about generating a campaign with discounts to customers based on their abandoned products? OROCRM also registers every interaction you have with your customers, whether it’s by phone or email.
Related: Understanding eCommerce Conversion Optimization
All In One Solution
You probably have three or four systems that provide these features. But, how about having one key system that has all of these features already integrated? Imagine; Google Analytics, Email Marketing System, eCommerceDashboards, Support Tracking, Customer Interaction, all in one spot. Based on the reports and feedback you get from OROCRM you are able have more profound information about your business, which can help create strategies to perfect your eCommerce business, and increase profits.
Demac Media is studying and running tests with OROCRM, and have had successful and very satisfying results. We are working to offer these solutions to our clients, including customized systems according to customers needs. Stay tuned to future posts on the blog about OROCRM installation, technical details! If you have questions about OROCRM please comment below and I’ll do my best to answer them for you.
Related: Lessons on the Importance of eCommerce Dashboards from a Retired General
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