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Toronto eCommerce Forum 2014 – Recap
Last week a select group of retailers came together to discuss what the Future of Canadian eCommerce will look like at our annual Toronto eCommerce Forum. We, alongside some of our friends from Canada...
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The Transition from Acquisition to Retention – It’s Do or Die
The Changing eCommerce Universe New eCommerce platforms like Shopify have drastically lowered the bar when trying to become a successful eCommerce company. As a result we will see an increasing amount...
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Evolution and Adaptation in eCommerce
“It’s How We’ve Always Done It” - The detrimental key phrase of an evolutionary society This is one of the phrases I fear the most when starting a new job… or even worse, at a job I’ve been working at...
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Last Minute Holiday Prep for your eCommerce Site
Well, it’s October, and the craziness of Black Friday, Cyber Monday, Christmas, and Boxing Day is just around the corner! Fortunately for you, there’s still a little bit of time for some last minute...
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The Consumer is King: Canadian Retail Today & Tomorrow
The Retail Council of Canada’s latest report by KPMG pays tribute to the last 50 years in Canadian retail and sheds light on its current and future state. The following post covers the report’s most...
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Your Order Confirmation Page: 8 Ways to Improve
Looking for more ways the optimize the performance of your eCommerce business? There are many simple executable tactics you can implement quickly to ensure the success of your online store! The...
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7 Simple Methods to Building Trust During Checkout
Q4 officially began this month, and with the start of the final quarter of the year comes the biggest shopping season of the year. That’s right the Holiday season is upon us, and there is no better...
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Retail Spark with Google 2014: Let’s Spark a Conversation
The Changing Canadian Shopper On Monday November 3, 2014 we had the honour of attending the first ever Retail Spark with Google event! This was the first of three Retail Sparks organized by Google and...
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eCommerce First Steps: How Many Products is Enough?
How many products should I sell online? This is a question many merchants struggle with when they are first starting out in eCommerce. I hear it all the time when I’m consulting with my bricks &...
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What is OROCRM?
First let’s make sure we understand what CRM is. According to Wikipedia: “Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It...
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2015 eCommerce Trends
Last year Responsive Design and Omni-Channel were big topics for 2014. But what will 2015 bring? We’ve put together an in-depth ebook that details our picks for the top 2015 eCommerce trends. Here’s a...
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Why 2015 is the year for B2B, Home & Garden and Food & Beverage in eCommerce
Lately we’ve been noticing some interesting changes within the world of eCommerce which has paved way for a new era of industry players which include: B2B, Home & Garden, and Food & Beverage....
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The Top eCommerce Conferences to Attend
One of the biggest things we practice and preach at Demac Media is the continual thirst for, and consumption of, knowledge. Learning is part of what we do and the work we implement. We hire employees...
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How Star Companies are Redefining eCommerce in Canada
eCommerce is on the rise and with it companies are dreaming up unique ways to promote online transactions. Amazon created #AmazonCart so that consumers could make purchases through Twitter. Starbucks...
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Marshmallow Soft Sell: Attention Grabbing Personalized Content
I was on a call with a prospective client recently and we started talking about the difference between the hard sell and the soft sell in the online world. This conversation got me thinking, here in...
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Next Practices vs. Best Practices – Winning in Retail
We talk a lot about “best practices”. Everyone in digital does. Digital retail is no different. Am I the only one who feels that best practices doesn’t really apply to digital-anything very well? When...
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The Anatomy of an eCommerce Site
Think back, think way back to elementary school, when you learned how your body worked (don’t worry there’s a point coming). Basic human biology was taught to us young-punks early on. Starting with the...
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eCommerce Glossary of Terms and Definitions for Merchants
If having a conversion with an eCommerce professional has left you scrambling for a dictionary, you aren’t alone! In an industry that’s relatively new and constantly evolving, professionals have...
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5 Things You Need to Know About Launching an eCommerce Site
When reading this title, most individuals will expect to see a list of tools, utilities or a punchiest of to-do’s. The approach that I will take on writing this is a bit more touchy-feely, however I...
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Why Conversion Rate Is a Bad Metric (In Isolation)
Conversion Rate is the obsession of digital retailers and marketers everywhere. Right or wrong, it’s the number we’re all obsessed with. Perhaps it’s because it is the first thing we see on our Google...
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