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The Power of CRM for B2C in eCommerce and Retail
Although traditionally, CRM has been a popular tool within the B2B space, it’s beginning to make its mark in the B2C world, and specifically will have a significant lasting impact within the eCommerce...
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How to Calculate Customer Lifetime Value (CLV) – ebook
Customer Lifetime Value (CLV), also known as Lifetime Value of a Customer (LTV), is one of the most valuable eCommerce metrics out there, however it is also the least understood and utilized. Why is...
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Increase Spending with Cross-sells, Up-sells, and Related Products
Utilizing cross-sells, up-sells and related products in your online store not only serves to increase spending but can help give your customers a better shopping experience. In a physical store you can...
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Mini Webinar Series: Are You Prepared for Holiday 2015?
eCommerce Holiday Prep 2015 Join us for a three part webinar series that will discuss setting up for your best holiday season ever! July 14 – How to keep your site fast and secure July 21 – Tips to...
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30-Day eCommerce Challenge
The busiest, and often craziest time of the year for eCommerce is slowly creeping up on us. Although it may still be a few months away, it’s time to start thinking and planning for it now! If you...
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How to Improve Your Site Performance Before The Holiday Rush
2014 was the biggest cyber shopping season in history with a 12.6% increase in online retail sales compared to 2013. Both Thanksgiving Day and Black Friday online sales jump over 20% YoY and there are...
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The 8 Technologies Every Merchant Needs and Fears
When someone makes a comment about needing a degree in technology to be a retailer these days, they aren’t really that far fetched. Sure, there are tons of platforms that seek to simplify your life...
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There’s More To eCommerce Than Your Conversion Rate!
We’ve heard it time and time again, “conversion rate is not the end all be all success measurement for your website” – we even wrote an ebook on the topic! So why is the digital profession so obsessed...
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Everything You Need for an eCommerce Holiday Sale + Downloadable Kit
Every year like clockwork we start telling our merchants to prepare for the holiday season around the end of July. And every year like clockwork retailers don’t sleep for an entire 6 weeks because they...
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4 Essential eCommerce Strategies for Manufacturers and Distributors
Your customers are researching their businesses purchases online just as much as they are purchases for the home. There is no industry or vertical where this isn’t true. Perhaps some more than others,...
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Better, Faster, Stronger eCommerce with Digital Roadmaps
Ever have someone ask you “What’s new and exciting that we should look at”? If you are in any kind of advisory, mentorship or client/vendor relationship then the answer to the above questions is YES....
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2015 Holiday Trends for Retailers and Merchants
We’re edging closer to the biggest shopping season of the year, and as a retailer you want to enter Q4 as prepared as possible. Part of that means ensuring that your operations are up-to-snuff and...
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6 Tips to Improve Customer Retention
Regardless of how much work and effort you put into acquiring new customers, keeping them coming back & satisfied is probably the most important & trickiest part of your business. It’s your...
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Your Marketing is so 2000-and-Late!
No, this blog post is not going to be an adult contemporary supergroup pop-song. It is, however, a post telling you that your marketing practices are out of date and dragging your business down. Nobody...
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Multi-Channel Retailing and the Role of CRM
The biggest challenge facing retailers today is not an absence of data, but rather the lack of a single, cohesive platform on which marketers can draw insights and make strategic decisions. As an...
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4 Reasons Why B2B Client Reviews Matter in eCommerce
If you’re a selling online, or a customer shopping online you know how impactful a customer review can be. A negative review can turn-away shoppers from your products, or you from using a service or...
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Workflow Roadmap: The Do’s and Don’ts of Getting More Done
When the topic of “road maps” was brought up to me, I’ll be honest folks – I didn’t really know what to think. I wasn’t sure where I should take this post, and definitely needed a while to think about...
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The Flexibilities of OroCRM and How it Propels Businesses to Success
As eCommerce continues to grow at a rapid pace, data plays a crucial role in engaging with customers on a deeper level. A CRM system provides the necessary tools to easily organize and view customer...
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Our Guide to Growing a Great eCommerce Team
This is going to be a lengthy read if you go from start to finish. All in all, it’s somewhere around 4,000 words excluding the example eCommerce job descriptions (of which I’ve assembled 50+). I’d...
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Encourage In-Store Returns for Online Orders
I’ve always pushed my clients to encourage their customers to return goods in-store. Why? Because it gives you a chance to get in front of your customer again, which is great for a number of reasons....
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